claidheamhmor: (Blackberry)
[personal profile] claidheamhmor
World Wide Worx just completed a survey on mobile phone use in South Africa, and it's pretty interesting.

South Africans and their cellphones
Data dominates SA mobile trends

Some interesting bits:
84% of users are prepaid.
Most popular phone feature: FM radio

Cellphone (not smartphone alone) market shares:
Nokia: 50%
BlackBerry: 18% (up from 4% 18 months ago)
Samsung: 18% (down from 26% in 2010)
iPhone: 1%
(If you're looking at smartphone market share, BlackBerry has just over 75% (and increasing), with most of the rest split between Android and iPhone).

Social Networking:
Facebook: 38%
Whatsapp: 26% (up from 0% in 2010, driven mainly by Nokia)
BBM (BlackBerry Messenger): 17% (up from 3% in 2010)
Mxit: 23%
Twitter: 12%

QNX and car infotainment systems
For those still quick to write off BlackBerry, I suspect a lot of people have forgotten that RIM is not just about BlackBerry handsets. For example, the QNX software that is the core of the BlackBerry Playbook and the upcoming BB10 operating system is running on the infotainment systems of 30 million cars, 64% of the global market. The brands that QNX systems are in include Audi, Acura, Nissan, Toyota Honda, Mazda, BMW, Ferrari, Lamborghini, Porsche, Chrysler/Fiat, and General Motors. Soon enough, you'll be able to download apps from BlackBerry App World for your car.
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claidheamhmor

August 2016

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