Ford says Tata to Jaguar and Land Rover
Thursday, 27 March 2008 12:32So, Tata has bought Jaguar and Land Rover from Ford for about $1.7m. Personally, I think it's a good thing. Ford did some good things for the brands, but they're short of cash and vision; Tata (a company which has been in business for 140 years) has money, and judging from what Ratum Tata has been saying, a lot of vision too. He's very keen on producing the Jaguar F-Type, a concept that was sadly squashed by Ford's beancounters.
The new XF has been getting accolades from everyone who has driven one, so Tata has a good car to build Jaguar on. From the sounds of it, they have no intention of moving the British operations, and they want to maintain the luxury British image of the marques. They need to bring some life to Jaguar, and they need to improve Land Rover's reliability issues.
Autoweek has a peek at the future of Jaguar and Land Rover.
( The F-Type concept )
( The XF Coupe concept )
The new XF has been getting accolades from everyone who has driven one, so Tata has a good car to build Jaguar on. From the sounds of it, they have no intention of moving the British operations, and they want to maintain the luxury British image of the marques. They need to bring some life to Jaguar, and they need to improve Land Rover's reliability issues.
Autoweek has a peek at the future of Jaguar and Land Rover.
( The F-Type concept )
( The XF Coupe concept )